File Formats for Printing

Not a week goes by without a question or problem with file formats for images. What’s a jpeg? What’s a tif? You get the idea. Here is a handy reference:

File Formats

An eps is a vector image of your logo. This means you can make it as big or as small as you like without compromising print quality. It is also the file you can manipulate should you ever need to make changes to your logo.

  • Stationery & Business cards
  • Signs & Billboards
  • Brochures & Flyers
  • Ads
  • Packaging
  • Direct marketing & Postcard
  • Vehicle graphics
  • Embroidered & Silk screen
  • Some Microsoft Office Programs

jpg & gif
A jpeg is perfect for use on the Internet. Since it has a much lower resolution file than an eps and cannot be enlarged without losing design detail it is not recommended for printing. A gif is another low resolution file, great for web and computer use.

  • Website
  • Internet Marketing
  • email signature
  • email marketing
  • Some Microsoft Office Programs

A tif can be used for basic printing and transferring digital images among various applications.

  • Word
  • Excel
  • PowerPoint
  • Outlook

A bmp file is a format used by Windows. This format also has a lower resolution.

  • Invoices in Quickbooks

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s