Importance of White Space in Advertising

I don’t remember where I got this image from so my apologies to the author in advance, but I think this is a perfect example of how true the saying of “less is more”. When designing an ad, a presentation, a sign or almost anything, white space is critical.

White Space

One Comment Add yours

  1. Stephen says:

    Totally agree. it’s also the same for web pages and blogs for that matter. When there is an amount of white space, the mind can zoom quicker and communication becomes easier. Look at Google versus Yahoo.

    Nice entry

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