I like to create marketing programs for Realtors and along the way I have identified an underlying theme with Realtors…it does not matter what stage they are at in their career when a Realtor is looking to improve their marketing, there is one common denominator driving the decision;
Too much time working IN their business and
too little time working ON their business
To help clients re-train I developed a simple program called the “5 Touch Program that focuses their time and energy on activities that will have the greatest impact on their business and ensures they are working ON their business not just IN their business. They complete a simple form each day categorizing their activities and at the end of the week they review where they spent their time. I propose that if a Realtor, or a person in any business, balances and focuses their activities they will be more successful.
The basic premise behind the program is that Realtors should balance their time and energy and focus on these areas of their business:
- Leisure (we will get back to this one)
What are examples of specific activities associated with each segment?
Knocking on doors, Calling, Writing letters, Meeting, Emailing, Thank You Cards etc
CMAs, Open Houses, Agent’s Opens, Listing Presentations etc
Calling, Writing, Meeting, Emailing, Networking etc
Calling, Writing, Meeting, Emailing etc
Preparing, Showing, Making Offers, Emailing, Calling, Updating etc
Other Marketing Activities
Showings, Newspaper Ad Layouts, Thank You, etc
Walking, Coffee with a friend, Workout, Kid’s field trip etc
So how do you track your activities?
This is a simple version of the 5 Touch Program form:
Will it work?
I like this quote attributed to John Perton of Boston College “The nicest thing about not planning is that failure comes as a complete surprise, and is not preceded by a period of worry and depression”
There are no guarantees, but in the absence of a better solution I recommend you try tracking your activities for a week and then making the necessary adjustments to start working ON your business.
Email me, Mike Blaney at firstname.lastname@example.org and I will email you a blank form to get you started.