The practice of sending letters seems to be on the wane. I can’t remember the last time I received a personal letter from anyone and to be honest I am not the most prolific letter writer either. Now when I suggest sending a letter I am thinking of a hand-written letter on your letterhead. Forget about typing it out and worrying about the font and formatting. Write a letter.
So how do you write a letter?
- Keep them accurate, brief and clear.
- Handwrite them most of the time.
- Get directly to the point.
- Make them feel personal.
- Never use a form letters.
- Make the reflect your personality.
I started thinking about reasons I could send a letter and there were a lot more reasons than I had originally thought possible.
- To set up an appointment
- To compliment someone for something
- To reinforce a personal contact you’ve made
- To thank someone for seeing your demo or hearing your presentation
- To follow-up on a sales call
- To thank someone for making a purchase
- To thank someone for giving you a referral
- To let them know of changes in your product or service offerings
- To recognize someone for a job well done
- To apologize for something you may have done wrong
- To congratulate on a promotion or new job
- To thank a person for doing a favor for you
- To thank someone for exceptional service
- To let a person know that you appreciate their product or service
- To thank a person for their time
- To announce a new product or service that you offer
- To send new marketing information
- To give advance notice of a sale or special promotion
- To acknowledge recent publicity
- To recognize a special occasion or event
There are dozens more reasons, but the best reason is the positive impact it will have on:
- retaining clients
- reactivating clients
- building your referrals