I always carry around a Marketing Tool Kit that contains samples of work I have done and a number of other items that I routinely pull out at meetings. You never know when you are going to run into an opportunity.
So what is a Marketing Tool Kit? It is a tool for educating people about what you do. It contains key data about your business, products and services that you can easily share with prospects and customers.
Graphic Designers and photographers usually carry around a portfolio of their work so they can demonstrate the work they do so why don’t you carry around the most vaulable information in one place?
What is in a marketing toolkit?
That depends on your business and service, but here are a few ideas. Each item should be in it’s own section and laid out on one or two pages:
- Your Unique Selling Proposition
- Mission Statement
- Customer List
- Customer References and Testimonials
- Frequently Asked Questions
- Product or Service Lists
- Price Sheet
- Marketing Materials
- Screen capture of your web site
- Photographs of Products (installations etc)
- Articles or White Papers about the product or service
- Technical Specifications
- Contact Numbers
Can you think of anything else?