I have become a huge fan of blogging in the past couple of months and while I consider myself a novice I am overwhelmed by the results I have achieved as measured by my rankings in Google. I am always thirsting for new ideas and Mack Collier wrote an article on the Marketing Profs blog called “Eight Easy Ways To Grow Your Blog” that is indispensable. You can also visit his blog for more ideas. I would also like to credit Jordan Behan of Tell Ten Friends for alerting me to this post.
Here is a an excerpt from the post, but to do it justice you should read the whole article and visit Mack’s blog for a few more. The photo is a re-enactment of me typing with two fingers and a thumb.
2 – Develop a comment policy. Decide how you will handle comments, if you will post them automatically, or moderate them. And if you moderate them, you need to develop a plan for approving them as quickly as possible, and during non-business hours.
3 – Reply to comments. Listen to the feedback you are receiving from your readers. Readers want to know that you are paying attention to their comments, and by replying and acknowledging them, you are showing your readers that you appreciate their efforts.
4 – Showcase readers who make special contributions. Do everything you can to make sure that readers that frequently comment, or link to your blog, know that you appreciate them.
5 – Build your blogroll with your readers’ interests in mind. Remember your blog isn’t for you, it’s for your community.
6 – Offer unique content aimed at your blog’s target audience.
7 – Make your blog’s feed available for RSS subscribers. Feed readers such as Google Reader and Bloglines are becoming increasingly popular, so you should set up a FeedBurner account ASAP and get your feed out there.
8 – Offer email subscriptions to your blog’s content. FeedBurner offers this service as well. Offering email subscriptions gives these infrequent readers the ability to stay up to date on your postings.