I read a lot about how bad it is that open houses are being visited mostly by neighbors…people who own homes that may want to sell them…people who do not meet a lot of Realtors, but might have read negative things…people who have friends that might want to move into the neighborhood…people with kids of their own that are first time buyers or have parents that might be down-sizing.
For all of the Realtors that say open houses are a waste of time, give your head a shake. Don’t miss out on an opportunity to add people to your sphere of influence. Instead, make a point of inviting neighbors to a special preview just for them. Walk the neighborhood and drop off a special invitation for them and their friends to come for 30 minutes before the public open. Have coffee and cookies and make a production out of it because these are the very people who might be needing your services in the future and are a good source of buyer leads for the home.
Click on the thumbnail for a sample invitation.