There is a saying that “Marketing is About Listening and Sales is About Talking” and there is a lot of truth to this, but Marketing is more than just listening. There are many definitions about marketing, but the following 7 tenets are the ones that I subscribe to:
Marketing is about your marketplace. Not about your product.
Marketing is about people. Their behaviour….what they do.
Marketing is about listening. To your markets. To your customers.
Marketing is about learning. The market will tell you what to do.
Marketing is about focus. On the people you deliver value to.
Marketing is about perspective. A marketing point of view.
Marketing is about your instincts. And coming to trust them.
I am not sure of the source of some of these, but if I find it I will definitely add a credit.