I interrupt this (almost) daily source of marketing information to clarify one thing.
You are reading a blog dedicated to the world of marketing.
Why state the obvious? Because I am not sure it is as obvious as we bloggers might think. I get a lot of funny looks when I mention to my peers and clients that I have a marketing blog and suggest they visit it. I get the distinct feeling they are playing along, but wish they could ask what a blog really is.
(Photo courtesy of ©Michael Bretherton)
In an article in MediaPosts’ Marketing Daily (subscribe here), Adrienne W. Fawcett reports that 8 Of 10 Americans Know About Blogs; Half Visit Them Regularly.
The study was carried out by Synovate eNation, which conducted the online survey of 1,000 U.S. adults and they reported that “The segmentation on awareness and usage, and on people having their own blogs, is driven by age, with obviously younger people more active in blogging.” Nearly 90% of 25- to-34-year-olds know what a blog is, compared to 64.5% of those age 65-plus. Similarly, 78.4% of 18- to-24-year-olds report they have visited a blog, compared to just 44.7% of older Americans.”
As I am turning 50 years old in less than 56 hours I am a little sensitive to the fact that only 44.7% of “older Americans” have visited a blog. Assuming Canadians are the same, less than half of my peers are even bothering to visit my blog. From now on I am targeting younger clients.
How many blogs are out there? Technorati reports there are 99.9 million blogs.
Which sex surfs blogs more? Nearly 60% of guys surf a variety of blogs, compared to 50% of women.
Who is blogging? Eight percent of Americans have their own blog.
Which sex has more blogs? Nearly 20% of women versus 14% of men have blogs, eNation reports.
So the next time someone asks if you know what a blog is you can say yes and if you are asked if you have ever visited a blog you can also answer in the affirmative because you have just read this article.
Now email all of your friends, young and old and recommend http://www.themarketingguy.wordpress.com.