Using Video as a Marketing Tool

If a picture is worth a thousand words then a video is worth a million. I know that sounds corny, but I have found video to be a very effective marketing tool for many of my clients…and not just Realtors. Most of the video tour and “video from stills” services focus on the real estate markets, but I think you should take a look at these tools for your marketing.

I have used a service called Real Estate Shows for showcasing properties for Realtor clients, but it also an excellent tool for retailers, manufacturers and distributors to showcase their store, services and products. You can upload 9 still photos and in less than 15 minutes have what appears to the viewer to be a 60 second video showcasing your business or product. You can have music, still photos, titles and external links. Then you embed it in your website, email a link to your customers or send the video embedded in your email. Everyone can spare a minute to watch an informative video.

Here is a link to Real Estate Shows website with a sample of a video featuring a golf course. It gives you an idea of how you could use it in your business.

OnTourBy the way there is a new virtual tour company called OnTour Virtual Tours based in California that has come to my attention that is worth a look at even if you are from outside their service area. They offer a wide range of services and their brochures and flyers are really impressive. In a previous post I wrote a post about the importance of Feature Sheets and in another post I provided samples I have created for clients.

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