I have been blogging for a few months now and I wish I knew then what I know now. I had read a lot about blogging, but it was a bit sketchy still in my mind. Would the search engines ever find me? Would people read the content? How would I ever get in the top 10 Google rankings from a lowly blog?
As it turned out this blog was born out of frustration trying to design the perfect web site. As a marketing guy I thought I had to have something slick that would convey my knowledge and expertise, but the rigidity of html made blogging look like the perfect answer.
And it worked. Instead of people judging me by the appearance of my web design they are simply coming to my blog, reading my posts and even generating revenue for me.
So why blog? Following are some of the key benefits (some of which I may have borrowed from other lists)
Search Engine Optimization
Blogs give you an increased presence on major search engines. The technology is a magnet for search engines like Yahoo! and Google. A well-written, routinely updated, keyword-oriented blog enhances your chances of high rankings on search engine return pages because most of them index sites based on content— the text on your site. The more times a certain word or phrase, or a combination thereof, is used on your Website, the more likely Google will index your site highly based on that word or phrase.
Blogs provide a way for you to speak directly, openly and honestly with your customer. Blogs enable you to stop talking at them and start talking to them. Because blog technology allows readers to leave comments on the blog, communications becomes a two-way street.
Blogs serve as another channel on which to promote your brand and company.
Because blogs give you the opportunity to tell your story over and over, they help set you apart from the competition.
Blogs allow you to build personal, long-lasting relationships with your customers that foster trust. One person put it this way: “A blog is a continual tour with a guide you get to know.”
Exploit the Niches
Blogs help you fill your particular industry niche.
Media & Public Relations
Blogs are excellent PR tools. The media calls you, not your competition. Blogs enable you to articulate your viewpoints, knowledge and expertise on matters pertaining to your industry.
Blogs help you manage your online reputation.
Blogs are inexpensive to set up, operate and maintain. Ongoing marketing costs are minimal. They do require an investment of time in terms of blog posting, but it can pay big returns for the time spent.
Can blogs help your business grow? They can if you know how to use them.
If you want proof then type in any of the following search terms and see where this blog shows up:
- Client appreciation event
- halloween marketing ideas
- open house tips for realtors
- direct mail postcard restaurant
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