I read an interesting study conducted by John Fuhrman, the director of training for My Green Parachute, who provide customer acquisition services such as exit strategies, referral networks, and sales/training.
He visited over 1,000 real estate sites in all 50 states. These included single Realtor sites to multi-office groups, independent offices and franchises. When you see the results you will understand why I ask “Do You Know Where Your Website Is?”
Here is how it broke down:
Out of 1,000 visits or attempts to visit:
226 – were not working, under construction, linked to online poker, or other industry, or even linked to other real estate sources.
332 – were cookie cutter (probably free or all done by the same person) sites that provided no unique information. Only about broad market topics.
442 – worked well enough to find individual contact information, salespeople and manager’s names. However, 77 of those e-mails were not activated for one reason or another.
So if I am reading this correctly 22.6% of Realtors have websites that are not functional. If you fall into this category click on the Website link above.