One of the secrets of direct mail is to connect with the recipient on a personal level. This can be achieved in a number of ways, but here is a simple direct mail idea that will make a lot of impact. Why?
- It is unselfish and shows you are thinking about the recipient.
- Said another way; it is about them not you.
- It will be kept by the recipient for a long time as they complete it and the numbers are important to them.
It is inexpensive as it can be printed in one or two colors on the back.The front of the card is just for this example and could be much simpler. I picked a seasonal look, but it could be generic photos relevant to your business.
When you are designing direct mail pieces keep in mind you do not have to shout out your name and contact information. In this example they will recognize it is from you and if they need to call you they can easily locate your phone number and website.
If you enjoyed this article and don’t want to miss the next one click here to get my marketing posts by email as soon as they are published. You will be prompted for an email address and you are set to go.