In an earlier post entitled The Best Kept Marketing Secret I wrote about how important and effective Thank You cards are as a marketing tool. Not to mention that they are the decent thing to do.
Thanks to an article on a website called The Morning News I can now relate the specific anatomy of a Thank You card. The article goes into much more detail, but here are the basic elements of a Thank You letter.
1. Greet the Giver
Dear (insert name here),
2. Express Your Gratitude
Thank you so much for the (insert item or object here).
3. Discuss Use or Benefit
Say something nice about the item and how you will use it.
I really enjoy _________ and think __________ it is perfect for _______________.
Having ________ will make _______ much easier.
4. Mention the Past, Allude to the Future
It was great to work with you this past year and I hope to see you at ______________ in _________.
Thanks again for your gift.
6. Wrap it up simply.
Love, sincerely, regards etc
This isn’t the time to brag about your new job, a hot girlfriend, or number of surgeries. The thank-you is exclusively about thanking somebody for their kindness.
There you have it. Six simple steps. So go out and buy some Thank You cards. Put stamps on the envelopes right away and keep them in your car, briefcase and desk so you can whip one out and send it while the feelings are still strong.
If you enjoyed this article and don’t want to miss the next one click here to get my marketing posts by email as soon as they are published. You will be prompted for an email address and you are set to go.