Email Marketing Increasing in 2008

Datran Media recently released the results of its Second Annual Survey of over 2000 Online MarketingSales Figures Professionals and the results prove email marketing is increasing in its importance in the marketing mix.

82 percent of the marketers surveyed indicated that they plan to increase their use of email marketing in
2008, and 55 percent of the respondents cite that they expect ROI from email to be higher than any other channel.

When asked what advertising media buys perform strongly for their company email was the number one performer. With multiple responses allowed the results were as follows:

Email – 80%
Display Ads – 37.6%
Search – 70.6%
Print – 16.5%
Broadcast – 10.6%
Cable – 7.1%
Mobile – 1.2%
RSS – 2.4%
Ad Network – 34.7%
uncertain – 8.2%

Source: Datran Media, January 2008

Of those who plan to employ email in their marketing, they expect:

80% to send newsletters
78.8% drive sales
67.1% will increase upsell or cross sell opportunities
50.6% will sent transactional messages
52.9% to reactivate dormant customers
70.6% plan to enhance customer relationships
64.7% expect to increase brand awareness or lift

Source: Datran Media, January 2008

Are you utilizing email in your marketing?
Have you taken the first step to stop sending boring, text emails in 2008 and start sending branded emails?

Check out my company inboxFX as the first step to improving the results of your email marketing. Email stationery with links to your website is one of the most effective branding tools available. The cost us only $ 150.00 per year and the cost per email is ridiculously low:

Sending 25 emails every work day (less 2 weeks for vacation) = 6,175 emails

Cost per email – 2-1/2 cents

For email newsletters have you tried:

Constant Contact
Campaign Monitor

Give me, Mike Blaney a call at 800-568-8338 to discuss your email marketing needs.

If you enjoyed this article and don’t want to miss the next one click here to get my marketing posts by email as soon as they are published. You will be prompted for an email address and you are set to go.

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