Great Example of Web 2.0 – Domino’s Pizza

You may have heard the term Web 2.0 and thought about it without really knowing what it refers to. FromDomino Logo Wikipedia comes this definition:

“Web 2.0 is a trend in the use of World Wide Web technology and web design that aims to facilitate creativity, information sharing, and, most notably, collaboration among users. These concepts have led to the development and evolution of a second generation of web-based communities and hosted services, such as social-networking sites, wikis, blogs, and folksonomies.”

I think Domino’s Pizza has done a brilliant job of taking their web site to the next level by making ordering a pizza simple and fun.

Firstly, they have the ability to order by cell phone.

Domino Mobile Order

Then they have added Hot Email Offers which you can subscribe to:

Domino Hot Offers

And they even have online order tracking:


Does your website reflect the nature of your customers and prospects? Does it communicate at their level and does it allow them to complete their business on your web site easily and without becoming frustrated?

If the answers are no then maybe it is time to upgrade your web site and incorporate some of the new features that web users are starting to expect.

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