I create monthly programs for a number of clients. We send their database a compelling letter on a different topic each month or 6 weeks and enclose some item of value most of the time. This can be a Calendar of Events, memo pad, directory of restaurants in the area or a newsletter as examples.
I created a March program for a new Realtor which was centered on daylight savings time. We all know you are supposed to change the battery in your smoke detector so we sent a 9 volt battery as the item of value.
The letter started out with:
There are two things you can count on in March; the clocks will spring forward and homeowners will be speculating about what the real estate market is going to do this year. Well there are…….but I can make sure you have a battery so you can change the one in your smoke detector…..As for energizing…..
We taped the battery to a small, white postcard and mailed it in the envelope with the letter. This is a great example of lumpy mail. The battery was a huge success and generated more calls and activity than any other item of value. Click on the image for a larger version.
If you enjoyed this article and don’t want to miss the next one click here to get my marketing posts by email as soon as they are published. You will be prompted for an email address and you are set to go.