One of my favorite blogs is Hello My Name is Scott. Scott Ginsberg is known as THE NAMETAG GUY. Scott is the only person in the world who wears a nametag 24-7 to make people friendlier. (In case you’re wondering, he has a nametag tattooed on his chest for certain occasions.) While transforming his simple idea into a business, his adventures have earned him recognition as “The World’s Foremost Expert on Nametags” and secured a spot in Ripley’s Believe it Or Not!
I have written a number of articles on business cards including Business Card Stuff, How To Make Your Business Card Stand Out and Business Card Tricks – How To Make Them Work, but Scott adds even more great advice. His complete article can be read by subscribing and logging in to The Nametag Network on his web site.
Scott asks you to think back to the last trade show, networking event, seminar, convention, social hour or association meeting you attended. How did people react to your business card? Did they compliment its design? Quickly shove it into their pocket? Show it to someone else? Rip it up? Without exception when people see the front of my card with a picture of a glass half full and feel the silk texture and thickness of the card I get some sort of response.
Tip #1: Only the most creative, unique and memorable business cards make UNFORGETTABLE impressions. Call me to start the ball rolling for your card.
Tip # 2: Your business card should stand out among all others.
Look at the picture below that Scott took of 66 business cards and see if you agree with his findings below:
Red: every card that had red on it stood out.
Picture: only a few cards had pictures of the cardholder. This not only made them stand out, but helped me connect faces with names and companies.
Vertical: several cards were formatted vertically, which caught my eye.
Black Background: most cards have a white background, so the black ones REALLY stood out.
Image: cards with some sort of colorful image that took up at least one fourth of the total surface area captured my interest.
Tip# 3: Enhance your business card in some way that will make it stand out. Scott’s suggestions include:
1. Size or Shape – It doesn’t have to be a rectangle. You can die-cut squares, circles, ovals and triangles.
2. Trading Cards – If your company is team oriented, get trading cards with your “players” pictures and stats. Then encourage your customers and prospects to “collect all 12!”
3. Cartoons – Get a custom cartoon commissioned for the back of your card. It’s cheap, royalty free and absolutely unique to your business.
4. Table/Chart – Include a mortgage loan interest table or some staggering statistics on the back.
5. Pop-Ups – Just like kid’s books, some business cards can be printed as folded, pop-up cards. Talk about thinking three-dimensionally!
6. Rubber Stamps – Buy 10 different customized rubber stamps for the backs of your cards. When someone asks for one just say “Pick a card, any card!”
7. Recipe – If you work in an industry connected to food, kitchens or homes; include one of your favorite recipes on the back!
8. Material – Use leather, blinking or brail business cards (yes, these actually exist too!)
9. Language – If your business requires international travel, consider offering multiple languages, or print the phonetic spelling of a difficult to pronounce name.
10. Stickers – Print one side of your cards on adhesive label paper. This gives the recipient a peel off sticker for reminders, appointments or phone numbers.
While not every person meets regularly with prospects and hands out cards I think business cards are still the most important marketing tool for the majority of businesses. This is not the place to save money or think small.
Mike’s Business Card Pet Peeves
- Make sure every employee from the mail room to the delivery driver to the bookkeeper have business cards.
- Attach them to everything as a customer of prospect cannot have enough of them.
- If even one piece of information changes buy new cards and throw out all of the old ones. Do not scratch out information.
- Use both sides of the card.
- Use the thickest stock you can find.
- Use a silk or crystal finish.
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