As a marketing guy I think it is important to be a pioneer and try new technologies as they are introduced so I can advise others. Well here is my first review of Social Networking. I quit. Well not entirely as there is one exception.
For a guy more than a half century old I surprise a lot of people when I tell them I have 3 blogs including
this one*, I am on Facebook and Linkedin , have a Plaxo account and attend a regular Meetup (marketing related I assure you) I have also posted videos on You Tube (this one is hilarious even though it is my daughter ejecting off uneven bars…but she did not get hurt). I also participate on at least four Forums including Young Entrepreneur, Agents Online and Start Up Nation and comment on various blogs. To top it all of I have also posted photos on stock photo sites to spread the word even further.
Add this all up and I would appear to be a serial social networker and the business must be pouring in with all of this effort, but sadly it is not working as well as I hoped. In some cases I may not have worked the concepts enough and in other cases I know I have tried everything, but with one exception I could eliminate all forms of social networking and it would have no negative impact on my business. What I would keep and strongly believe in is blogging. (Didn’t I just write about this a couple of days ago?)
This post is not to sell blogging again, but to make you feel better about not participating in Social Networking as a means of building your business. It may be working for some, but I can’t see the return on investment.
Setting up Facebook has resulted in being invited to join a number of business-oriented Facebook sites which I have, but logging on to Facebook and keeping up with all of the activity is too time-consuming. If you want to do business with me at least have some one-on-one contact. While I have added more friends than I thought I had to my Facebook, I cannot see it as a way to build my business. It is a great way to entertain yourself if you have time to kill and see pictures you would not otherwise see, but as a business development tool I think it has a long way to go. Am I wrong?
I feel the same about Linkedin and Plaxo which although different they are both social networking tools. I have yet to be contacted by anybody in my networks even though I am certain they have needed the services of a marketing guy from time to time.
Participating in Forums and Discussions has been useful in attracting readers to my marketing blog and developing a few business leads, but here is where I am going to get controversial. People who participate regularly on Forums are probably more interested in seeing their problem featured and discussed than they are in actually doing something about. On many occasions I have offered sound solutions, but have never been contacted.
So I will keep my Facebook account and log on every couple of weeks, but I am going to let everything else go and focus on what brings me the highest return on investment…this blog.
If you enjoyed this article and don’t want to miss the next one click here to get my marketing posts by email as soon as they are published. You will be prompted for an email address and you are set to go.