The back of your business card is valuable marketing real estate and can be utilized in many ways depending on your business or service you offer.
The first thing to understand is that printing on the back of the card does not double the price, but even if it did, you only get one chance to make an impression so your business card is like a silent salesman advertising who you are and what you do.
I have written a number of posts about business cards, but this one is about the back only.
The back of a typical business card is only 3-1/2″ wide by 2″ high so you don’t have a lot of room to play with but there are a number of things that you can consider.
- Amortization Schedule
- Appointment Times
- Before and After Photos
- Blank Lines for Writing
- Emergency Phone Numbers
- Eye-Catching Picture
- Frequently Asked Questions
- Map and Directions to Your Business
- Mission Statement
- Product Comparison Chart
- Return or Refund Policy
- Team Schedule
There is a web site with 175 ideas, but it is overwhelming to read through.
I used to have a directory publishing business called Regent Publishing and the business card I handed out was designed to do three things:
- Provide as much information as possible
- Demonstrate what the actual product looks like
- Stand out from all other business cards
The picture at the right shows the color back and front of the business card with the actual cover from one of the publications. The back list the dates each directory was going to be published.
The black and white inside was designed to look like pages out of the directory with all of my contact information.
Another real life sample is my current business card pictured below. I expound on my marketing philosophy, added lines for writing and added my slogan.
While it is a personal decision I recommend you consider using the back of your business card as soon as possible.
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