For me the top 5 marketing trends for 2009 are as follows:
- Increased personalization of marketing
- More focus on existing clients versus attracting new clients
- Increased bundling of products and services
- Creative pricing
- Sending a positive message to counteract the doom and gloom
That is just my opinion, but it is not far off from what the Marketing Executives Networking
Group (MENG) recently published. This group is a nearly 2000 member, not-for-profit organization of senior-level marketing professionals across all industries and marketing disciplines. In collaboration with Anderson Analytics, an industry-leading research firm they have released their second-annual-top-marketing-trends-for-2009.
Following are their top 5 trends. I especially like number four. Twice as many marketers are “sick” of hearing about Web 2.0 and related buzzwords such as “blogs” and “social networking”, but 67% of executive marketers consider themselves beginners when it comes to using social media for marketing purposes. Ignorance is bliss?
- Insight and innovation viewed as keys to combat down economic and business cycles; Marketers indicated market research and development would either stay the same or increase in 2009.
- Customer satisfaction and customer retention remained the top two marketing concepts followed by marketing ROI, brand loyalty and segmentation, which represents a “Back to Core Principles” approach to marketing. Of the 62 identified marketing concepts, faith-based marketing, six sigma, game theory, anti-americanism and immigration were viewed as the least important.
- The issue of global warming showed the largest decrease in importance (dropping 14 places in the rankings), while green marketing showed a statistically significant 5% drop.
- Twice as many marketers are “sick” of hearing about Web 2.0 and related buzzwords such as “blogs” and “social networking” compared to last year’s survey; however, marketers still admit they don’t know enough about it. This was evident in the results of a social media study MENG released on November 6, 2008 showing 67% of executive marketers consider themselves beginners when it comes to using social media for marketing purposes.
- Despite well-publicized quality issues over the last year, China ranked the number one greatest area of opportunity for marketers with international responsibility. India was a distant second with only 17% of respondents.
The most important task for all of us in 2009 is to adapt. Things have chnaged and we have to react to those changes.
Identify the changes in your industry and develop a strategy to adapt to the changes. Or call me for some advice. 800-568-8338.