The reason I think it works is I keep my focus on one simple mantra. It is meeting, not marketing. I use social networking to expand my sphere of influence and slowly expose this group to the services I offer. How else can you establish friends and associates throughout North America without paying a dime?
A company called Vitrue, who has the slogan “we make advertising social” released the first-ever top social brands of 2008 list. The Vitrue 100 is the result of Vitrue’s daily analysis of over 2,000 popular brands.
Each day, Vitrue analyzes the online conversations on a variety of social networking, blogging, microblogging, photo and video sharing sites.
The Vitrue SMI calculates scores about the brand’s social conversations. They then apply a series of algorithms to reflect the frequency of usage, the size of the social media environment, and the magnitude of the conversation. The result is a single numeric score for each brand: the Vitrue Social Media Index (SMI).
19. Fox News
24. Best Buy
For the complete list you can visit the Vitrue website.
What is interesting is which industry had the most brands in the top 25. Can you guess? Electronics with 11. No other industry even came close. Broadcasters cam second with 5 of the top 25 (2. CNN, 8. MTV, 17. Turner, 19. Fox News and 21. ABC)
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