Local Service Seekers Increasingly Favor Search

If you do a Google search for your business is your website in the top 10? If not you better take steps

My Business Listing
My Business Listing

to get it there as you could be missing out on a big chunk of local business.

30% of local business queries are conducted online now, versus offline compared to 26% in 2007.

A comScore study sponsored by TMP Directional Marketing finds that search engines have become primary sources for seeking local services (31%) — followed by Yellow/White Pages (30%), online Yellow Page-type sites (19%) and then local search sites (11%).

These results, from the second annual Local Search Consumer Usage Study, represent a marked difference from last year’s findings, in which print Yellow pages ranked first by 33%, followed by search engines at 30%.  By the way, 90% of survey respondents say print Yellow Pages remain a valuable source of business information, even as they steadily lose ground to search engines.

So how do you improve your local search results?

Add your business to Google Maps or update your existing listing to include all of your business details. It’s easy; simply go to http://www.google.com/local/add/splashPage?hl=en-US&gl=US

You can claim your business listing today and let customers find you online!Create a detailed listing and stand out from your competitors by adding photos, videos and more.

Reach new customers on Google Maps and Google.com
Local customers are already searching for the products and services you offer. Why not make it easy for them to find you on Google search and on Google Maps? The Local Business Center is the place to start.

Works great for businesses of any size

Whether you run a single dentist’s office or dozens of coffee shops, manage all your listings from a single account.

Update your listing at any time
Use the Local Business Center to edit your listing whenever and however you like. Your Google Maps results will be updated in a few weeks, not next year.

If you enjoyed this article and don’t want to miss the next one click here to get my marketing posts by email as soon as they are published. You will be prompted for an email address and you are set to go.

One Comment Add yours

  1. If you’re a business you can also claim a free business page on review sites like http://www.yelp.com/business. They let you add your business information for free and even contact people who have written reviews about your business through email. They have a really active site, with business reviews being posted all the time. When I search in Google for local restaurants and shops they usually pop up on the first or second page.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s