The answer is 6:30am. Marketing messages, newsletters or other client communications should be in your client’s mail box when they start their day. Two other strategic times are during lunch and near the end of the day. This is because studies show that employees are more likely to surf the internet during lunch and check their email before they leave their office.
Dr. Frank Luntz recently released a new book titled “What Americans Really Want… Really.” Frank Luntz is one of the most honored communication professionals in America today. “Time Magazine” named him one of “50 of America’s most promising leaders aged 40 and under” and he is the “hottest pollster” in America according to the “Boston Globe.”
In the book, Dr. Luntz summarizes the typical day of an average person . Two key findings from a marketing perspective were:
- most people begin their day in the dark because they have long commutes to work. More than 3 million people travel 50 miles or more to work.
- most people now go online within minutes of waking up to see what’s going on in their community, the weather and to get updates from their friends and family.
You should try to deliver some of your marketing messages, newsletters or other client communications so that your prospects have them first thing in the morning. The study also indicated that most people check their email before leaving their home for work.
I am an example of someone who checks their email first thing in the morning and tend to focus more time reading that I do throughout the day.
If you enjoyed this article and don’t want to miss the next one click here to get my marketing posts by email as soon as they are published. You will be prompted for an email address and you are set to go.