I was recently interviewed by Toby Welch (I designed her website by the way. Check out the cool typing effect) for an article about slogans and taglines for a Canadian real estate publication called REM – Realtor Magazine Online. I was provided 9 different slogans from Realtors who agreed to the critique and Toby then solicited their rebuttal.
My original comment was that when it comes to slogans, no slogan is better than a bad one, but what I learned from the rebuttals is that sometimes it is not always about applying “marketing speak” to everything, but being comfortable in your decision. In the case of slogans they are personal and as they say “if the shoe fits, wear it”. I wrote an extensive post about slogans and taglines which you can read here.
I still say there are a few basic questions you have to ask yourself when developing or critiquing your own slogan;
- Does it answer the reader’s question about what’s in it for me?
- Does it answer the reader’s question about how this will help me?
- Does it solve a problem the reader might have related to your product or service?
- Is it about the reader or about you?
You can read the article online by clicking here.
If you prefer to download a pdf click here.
Need a Slogan or Tagline?
I will create a tagline / slogan for you. All I need from you is a few minutes of your time to complete a simple questionnaire and I will do the rest. I will provide about 5 concepts for you to choose from. We will narrow it down to the best 2 and refine those to the point where you can choose the one that fits best. Elapsed time from receipt of the questionnaire from you is less than 72 hours.
The fee for this service is $ 199.00 (USD or CDN) payable by credit card. What’s the catch? There is none. If you are not completely satisfied with the results then there is no fee. There is no payment required until you have submitted the questionnaire.
In addition, I can help you integrate your new slogan or tagline into your marketing and if you require a logo, stationery package, website or advertising I can help you there too.
Call Mike Blaney at 800-568-8338 or email me at firstname.lastname@example.org to get started.
If you enjoyed this article and don’t want to miss the next one click here to get my marketing posts by email as soon as they are published. You will be prompted for an email address and you are set to go.