Are your marketing strategies the same today as they were last year or the year before? Because if they are you are marketing in the dark ages.
Everything was changing before the world economic crisis, but I think the past year has changed a lot about the way you interact with your customer. I think the internet and the economic hangover is changing almost every aspect of consumer behavior and you need to adjust your thinking because the train is leaving the station with or without you.
So what does this new customer look like?
- They Google an address before they would ever think of picking up a yellow pages.
- They text their friends, family and even their work-related contacts.
- Their phone is like a Swiss Army knife; it can do almost anything they want and answer almost any question.
- They don’t blindly trust the biggest companies will always be in business.
- They pick a restaurant from an App on their phone.
- They can pay for things with their phone.
- They use the internet to check you out before they do business with you.
- Social media is not going to go away. Your customers Tweet; use Facebook and LinkedIn among many other forms of social media.
- They read blogs to research topics of interest.
- They can speak out more loudly and widely when they are satisfied or dissatisfied with your product or service.
- They expect your website to be informative and easy to navigate.
- They are not reading newspapers and magazines as often as they used to.
- They expect a quick response.
- Their loyalty is unpredictable.
This list just scratches the surface of how your customer’s expectations have changed how the world has changed and how your marketing must adapt to these changes.
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