Refrigerator Marketing

No I am not referring to Sears appliances; I am referring to your marketing. Before the invention of the stainless steel fridge the fridge was the storage spot for everything important. Actually I think the majority of households still use their fridge as a notice board, bulletin board, kitchen organizer and photo album so the term “refrigerator marketing” is still appropriate.The key is to mail or give clients and prospects something they perceive to be useful and they will keep a long time. It does not have to literally be on the fridge, but it has to have enough value to make them want to keep the item. Some examples are:

  • Sports Team Calendar
  • Emergency Phone Numbers
  • Shopping Center or Area Directory
  • Restaurant Directory
  • Calendar of Events

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