Before you unsubscribe from this blog let me explain myself. Reaching the masses with a new product is difficult at best. You can choose the “sell one at a time approach through referrals” or you can focus on going viral through Word of Mouth. The new Word of Mouth is the internet and a Squamish, BC company just experienced a stratospheric increase in website visits and sales from a blog post and a Tweet.
On August 22nd, 2011 Guy Kawasaki posted (read it here) about a new Snuggie type
blanket called the Thuggie that was tweeted to his almost 400,000 Twitter followers. Web traffic for the Thuggies site jumped more than 140 per cent. Now the title of the post is starting to make sense isn’t it. From an article in the Vancouver Sun newspaper:
“In a typical week, Bowie said the company averages 10 to 30 sales. In the past two days, it has chalked up 100 sales: 80 Thuggies, 15 Thugglets and five six-packs of
Chuggies. (a cozy for beer bottles and cans).
Web surfers flocked to the site, with 70 per cent of the traffic coming from the U.S. and the rest from Canada, Australia, the United Kingdom, New Zealand and France.
“We usually get between 16,000 and 20,000 hits a month; in the last two days we got over 20,000 hits,” said Bowie. “It’s crazy.”
So how do you capitalize on the new Word of Mouth through blogs and website and Twitter? (I am going to coin the term Twiral for viral via Twitter right now before anyone else does. Just did a search and I am the first!)
So how do you capitalize? Give away something in exchange for a Tweet using a new, free service called Pay With a Tweet. From their website “In today’s world the value of people talking about your product is sometimes higher than the money you would get for it. ‘Pay with a Tweet’ is the first social payment system, where people pay with the value of their social network. It’s simple, every time somebody pays with a tweet, he or she tells all their friends about the product. Boom.
Let’s say you have written a White Paper, have a teaser for a book, have a part of a new song or even a movie trailer. Create a download button from Pay with a Tweet and let your users decide if they want to pay with a tweet on Twitter or with a post on their Facebook wall to tell all their friends about you, your product and your brand. After they choose the method a canned Tweet or Facebook post is created that you can edit and after approving it you have access to the product or service. Below is a sample of Pay By Tweets I Tweeted to get 2 books.
This service is incredibly easy to use and if one person Tweets to 1000 Twitter followers and a few of those retweet, then before you know it you have reached thousands of potential customers. This is called Twiral and you read it here first!
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