I think we all know that being on page 1 of a Google search result is important, but this study I read on Marketingprofs.com proves it.
A website with the first position in Google results receives 33% of the search traffic for a keyword or phrase, compared with 18% for the second position, according to a recent report by Chitika Insights.
In addition, being in the first position on any page of results contributes to more traffic than the second position on that page. For example, traffic from users drops 27%, 11.3%, and 5.4% from the first position to second position on pages two, three, and four, respectively, of Google.
Traffic Volume By Page
There is a significant drop in traffic volume between the last position on a page and first position on the next page. For example, the 10th search result received 2.4% of traffic on average, while the 11th received only 1%.
If you enjoyed this article and don’t want to miss the next one click here to get my marketing posts by email as soon as they are published. You will be prompted for an email address and you are set to go.