How Many Homeowners Have a ‘Go To’ Realtor?

Happy Grasshopper, the leader in email marketing for real estate professionals, today announces the results of its 2016 Homeowners Survey to determine how current homeowners find a real estate agent and what type of relationship they prefer to have with them.

49% of homeowners do not have a “go-to” real estate agent.

The survey also revealed homebuyers are using word of mouth to find an agent, with:

51% of buyers connecting with their real estate agents on a referral basis
10% of homebuyers were contacted first by an agent.
70% of homeowners said they did “very little” or “some” research before choosing an agent.

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