In November 2014, we wrote a guest blog post for Real Estate Weekly (REW.ca) titled “Marketing For Agents: Seven Marketing Habits of Effective Agents“. The byline was “You should never be too busy for marketing if you want to see success. Incorporate these seven habits into your daily work and you’ll quickly see results.”
As Spring is a time for new growth we thought it would be a good time to reprint this and offer you access to the E-Book in pdf form below.
Habit 1: Start tomorrow today
At the end of each day review your phone calls, emails and personal contacts and make a list of tomorrow’s marketing activities.
Habit 2: Return your phone calls and emails immediately
Your phone is like an ATM. It is what makes you money. When buyers and sellers are looking for a Real Estate Agent, your response time is a benchmark for how the rest of the relationship is going to progress. The faster you can respond, the less chance a prospect will contact a competitor.
Habit 3: Check your social account engagement
Social media can be distracting, so get it out of the way early in the day or late in the evening. Review your accounts and determine if there is any action you need to take.
Habit 4: Plan social posts for the day
Tweeting and posting can consume more time than is necessary if you are reacting throughout the day. In the morning, when you are sharing content on social media or if you read something in the newspaper or online, schedule posts or tweets for different times of the day so it looks like you are active all the time.
Habit 5: Check your website stats
Are you using Google Analytics on your website? If not then you should set up Google Analytics and log in each day to see how your website is doing. You can see visits to listings, the number of visitors and how long they stayed on your website. You can even see if visitors are reading your blog posts.
Habit 6: Write and upload a blog post
According to some studies, blogging gets 67 per cent more leads on a company website than a site without a blog. That is a good enough incentive to make blogging one of your habits.
Habit 7: Never be “too busy” for marketing activities
As a company specializing in Real Estate Agent marketing, we work with dozens of Real Estate Agents developing marketing plans and strategies from note cards, to letter writing and newsletters to blogging – and the number one reason we hear why they cannot execute their marketing is they are “too busy.”