Free Coffee Cups – Handheld Branding

Have you seen this service called Free Paper Cups?FreePaperCups.com is a marketing solutions company specializing in handheld branding in the office…ensuring office workers see, touch, and hold your advertising message throughout the day in the workplace. They bring advertisers and companies together by placing ads on coffee cups and distributing them free to companies for…

Coupon Use Hits Early 1990s Levels

According to data from promotions transaction settlement company Inmar, coupon redemption in the fourth quarter of 2008 grew nearly 10% compared to the fourth quarter of 2007, the first jump in redemption since the early 90s. I think this is one of the strongest signs that impact of the tight credit has not only affected…

Local Service Seekers Increasingly Favor Search

If you do a Google search for your business is your website in the top 10? If not you better take steps My Business Listing to get it there as you could be missing out on a big chunk of local business. 30% of local business queries are conducted online now, versus offline compared to…

A Vending Machine That Dispenses Free Samples

It is hard to believe the concept of a free sample vending machine is new. Sampling is a popular marketing method, but often it is more expensive to distribute the sample than cost of the sample itself. Most often they are handed out in stores or delivered through unaddressed Admail by the post office. The…

Innovative Point of Sale Advertising Ideas

Advertising is all around us and when we are driving or walking it seems like anything that is flat has an ad on it. Bike racks, newspaper boxes, poles, bus shelters, billboards to name a few, but here are some advertising opportunities you might not have come across. Brandwich The Brandwich C-Store Deli Advertising Network…

Denny’s Restaurants Hits One Out of the Ballpark

I enjoyed the Denny’s ad during the Super Bowl although it didn’t grab my attention. The sterotype of the three mobsters was dated, although it started to grow on me when the waitress added the whip cream to the panckaes.  When I saw the Grand Slam Breakfast free giveaway I was intrigued, but it wasn’t…

There’s No Advertising Like Snow Advertising

There is a company in London, England called Curb that specializes in “delivering brands in natural media”. Their latest venture in viral or direct marketing is stamping stencils in snow. Coincidentally London had a major snowfall which I understand is not common, but this company had everything at the ready. According to the article on…

Is it ethical to pay for buzz?

Call me naive, but the thought of paying people to pad a lineup has never crossed my mind. I wonder how often this practice takes place in North America? According to a report in Japan Today, McDonald’s admitted the 1,000 people were paid to join a queue for a new  Quarter Pounder debut in Osaka. …

Advertising Specialty Items Work!

According to a new Advertising Specialties Impressions Study conducted by the Advertising Specialty Institute (ASI), among businesspeople over age 21, advertising specialty items beat out all forms of TV, radio and print advertising as the most cost-effective advertising medium available. The average cost-per-impression of an advertising specialty item is $0.004, making it less expensive per…

A 72 Hour Open House!

Kye Grace is a successful Realtor in Vancouver, BC and I think his latest marketing idea is brilliant; a 72 hour open house. What is The 72 Hour Open House? The 72 Hour Open House is like other Vancouver Real Estate Open Houses, except that it doesn’t stop for 72 hours after it starts. Visitors…

Which Medium is the Message in 2009?

In a survey, Media Myths and Realities conducted in late 2008 by Ketchum, one of the largest global public relations agencies and the University of Southern California Annenberg Strategic Public Relations Center it was revealed that consumers are using a wider variety of channels than ever before. Newer channels, such as blogs and social networking…

The Truth About Impulse Buying

If you are anything like me you probably grew up thinking most of your purchases in a Supermarket were unplanned and that there were forces at work in Supermarkets compelling us to buy things we did not need. (rule number 1; don’t take kids shopping) This was based on a number of studies, probably conducted…