Client Appreciation Versus Client Referral Events

Clients sometimes confuse client appreciation events with client referral events and while the difference seems subtle, done correctly a client appreciation event will bring in referrals naturally as a result of the feeling of goodwill it generates whereas a client referral event is very much a business development exercise. Client Appreciation Event is to thank…

The Feel Good Ripple – Word of Mouth Marketing

I wonder if we were to give our customers a $10 coffee card and told them it was not for them, but it was theirs to give to someone else , whether the act of making them feel good about giving it away would have a stronger impact on how they thought about us? I…

Halloween Cient Appreciation Idea – Custom Candy Box

You may think you are alone in celebrating Halloween, but nearly two-thirds (64.5%) of Americans were planning to celebrate Halloween in 2008 and spend an average of $66.54, according to the National Retail Federation’s Halloween Consumer Intentions and Actions Survey, conducted by BIGresearch. This compares to actual 2007 results showing $5.07 billion was spent and …

Ask Mike: Do Promotional Items Really Work

A subscriber to this blog recently emailed me with this question: I came across your site while trying to figure out the best value in marketing dollars.  I own a mortgage company and my loan officers keep asking me to buy promotional items with our logo; i.e. Frisbees, magnets, rulers, pens etc.  I do not…

St. Patrick’s Day Marketing Idea

St.Patrick’s Day is an excellent opportunity to not only spread the luck of the Irish, but also impress your service and company upon the minds of important decision makers. Deliver donuts, cookies, candy or any other delicious item in a customized Donut, Cookie or Candy box and have your clients and prospects be impressed. For…

Denny’s Restaurants Hits One Out of the Ballpark

I enjoyed the Denny’s ad during the Super Bowl although it didn’t grab my attention. The sterotype of the three mobsters was dated, although it started to grow on me when the waitress added the whip cream to the panckaes.  When I saw the Grand Slam Breakfast free giveaway I was intrigued, but it wasn’t…

Holiday Marketing

It is never too early to plan your holiday marketing as we have Halloween, Thanksgiving, Christmas, Kwanzaa and Hanukkah coming up to name a few. I was recently interviewed for a golf driving range holiday marketing article by Golf Range Times which was remarkable for two reasons; one is I was contacted through this marketing…

Halloween Marketing – Pumpkin Hangers

Have you ever thought of giving away pumpkins to your clients? I am not sure how widespread the practice of pumpkin carving is at Halloween, but in our neck of the woods a carved pumpkin means you should knock on the door. One of my clients hand delivered pumpkins to her client’s and used a…

Marketing Idea for Halloween

Halloween is one of the bigger holiday events of the year and a great time to take treats to clients and prospects. If you want to make a great, lasting impression you need to deliver treats in a customized donut, candy or cookie box. (Click here for more information or to place your order.) Talk…

Customer Gift Giving Tips

To gift or not to gift that is the question. My opinion is that when it comes to giving gifts in a business environment it is the thought that counts more than the gift. Why? Unlike giving gifts to family to celebrate an event, a gift can be misconstrued by the recipient and there always…

10 Ways To Build Relationships

Do you ever find a point where your business has tapered off and you are not sure where the next order, listing, client or deal is coming from? Many of these ideas are courtesy of http://www.customerloyalty.org and I appreciate their permission to publish the information. Most of the time this can be attributed to not…

Prospecting Giveaway Idea # 1

In honor of earth day my first prospecting giveaway idea will not only have a big impact on your clients and prospects, but on the earth too. What is it? A re-usable grocery bag. A re-usable grocery bag can really make an impact. They are estimated to: replace 2 paper bags or up to 4…