Energize Your Database Marketing

I am a fan and believer in the power of database marketing. Why spend money attracting total strangers when you have a database of raving fans who already trust you and do business with you? I create monthly programs for a number of clients. We send their database a compelling letter on a different topic…

Discover and Unleash the Branding Power of Food

Okay this headline might be a bit over the top, but think about it for a minute… When you are sitting in a meeting and someone brings in donuts, snacks, a pizza or even bagels to munch on what is the first thing that comes to your mind? “Boy could I ever use a bite…

Client Appreciation Events – Getting Into The Swing

One of the key criteria for a client appreciation event is to provide an event that makes the participant feel like they are part of something special. Often it is not how much you spend on the event, but it is how you spend that will make the difference. Hiring the right entertainment is one…

Incredible Customer Service

As a marketing guy I am always on the look out for great customer service stories and this is one that is worth relating.  Two years ago my wife received a Swarovski necklace as a gift. It had a heart-shaped pendant populated with a couple of dozen crystals.  The other day she noticed one of…

Marketing Idea – Kid’s Growth Chart For the Wall

I am always looking for new marketing ideas that my clients can use either as part of their direct mail program or as items of value that they give their clients. The longer the concept stays on the fridge or in the house the more effective the idea. Having measured 6 kids growing up over…

How To Write A Thank You Card

In an earlier post entitled The Best Kept Marketing Secret I wrote about how important and effective Thank You cards are as a marketing tool. Not to mention that they are the decent thing to do. Thanks to an article on a website called The Morning News I can now relate the specific anatomy of…

Greeting Card Etiquette

When it comes to sending holiday business greeting cards to your sphere of influence I don’t think there is any question whether to send or not to send. It just makes sense to send greeting cards. I will even go so far as to say that if political correctness even crosses your mind then you…

Great Marketing Idea – Mouse Pad, Calendar, Memo Pad

What is the one thing almost everyone has on their desk? I would think a mouse pad is almost universal followed closely by a memo pad and a calendar. What if you could send your clients all three in one package? The answer is the Note Paper Calendar Mouse Pad. One supplier that I have…

14 Step Client Appreciation Program

There is no “stock” or “canned” client appreciation program that every business can follow, but I have put together a rough outline of a program that a mortgage broker might use which I think can be adapted to almost any business. The secret to a successful program is the ability to implement it systematically, with…

Value of Gift Cards Purchased

It is the time of year to be thinking of gifts so this study from Comdata Stored Value Solutions is perfect timing. According to the results of Comdata’s 802 Internet surveys collected during September 12-18, 2007, consumers will spend an average of $203 on gift cards during the 2007 holiday season, up from $186 in…

Sneak Preview on a Great Holiday Marketing Idea

When is the right time to advertise Christmas promotional ideas? When the deadline is only weeks away. If you are looking for a way to “Spread Cheer & Build Your Brand” at the same time then customized, candy, cookie or donut boxes are the answer. Give yourself or your reps a reason to get out…

Halloween Marketing Idea # 2

In addition to providing treats to your clients in a Thanks a Dozen Treat Box have you ever thought of giving away pumpkins to your clients? I am not sure how widespread the practice of pumpkin carving is at Halloween, but in our neck of the woods a carved pumpkin means you should knock on…