Direct Mail Idea For Summer

Golf season is in full swing (no pun intended) and there are probably lots of recreational golfers in your farm area or among your sphere of influence that would like a handy reference guide. I created this one for a Realtor by the name of Michael Schelhaas for distribution through the local Streetcards network. I…

Database Touches – Reasons to Send an Email or Letter

If you understand the importance of “touches” in your database and the statistics that say you need 7 or 12 or 33 touches every year to be successful, then you are probably wondering how you can possibly find enough things to say to your sphere of influence. There are three main ways to stay in…

Common Words That Can Ruin a Great Marketing Piece

There is a another great blog about copywriting that I highly recommend. It is called Get it in Writing and is an exceptional resource. They compiled a list of what they called the Top 20 Words You Use in Speech or Copywriting That Make You Look Stupid When You Misuse Them, but as I misuse…

When Was the Last Time You Wrote a Letter?

The practice of sending letters seems to be on the wane. I can’t remember the last time I received a personal letter from anyone and to be honest I am not the most prolific letter writer either. Now when I suggest sending a letter I am thinking of a hand-written letter on your letterhead. Forget…

Direct Mail More Likely to be Opened Than Unsolicited Email

As the founder of an email stationery company, inboxFX Communications, I must be nuts to publish the results of a survey by International Communications Research, that doesn’t shed the best light on email, but as a marketing guy who loves direct mail I think a balanced approach is important. Besides, email stationery is important for…

Writing an Effective Marketing Letter

I recently started frequenting a copywriting blog which is part of the Red Hot Copy web site by Lorrie Morgan-Ferrero and was reminded how important good copy is. Copywriting to me is a highly specialized segment of marketing and while I am competent at it I prefer writing marketing letters. I often write letters on…

Direct Mail Campaigns Made Easy

Much is written in blogs about direct mail campaigns and I am sure they are right, but I have found the two most important secrets to a successful mailing program are consistency and duration. Whether you pick a bi-weekly, monthly or quarterly cycle it does not matter as much as always sending your letter out…

Newsletters as a Marketing Tool

I have published a few newsletters for clients and while the layout is a snap, making them effective is no easy task. I think that is why so many Realtors turn to services that have monthly templates and a spot for them to add their branding. As a method of staying in touch with clients…

Postcard Marketing

I do work for a client named Streetcards that has a network of postcard racks throughout Vancouver. Advertisers pay a fee for placement of their postcard throughout the network. These racks are in coffee shops and a variety of venues that people frequent. These are few samples: The challenge was to create a series of…

The Best Kept Marketing Secret

Okay here is your first marketing quiz: What builds a genuine bond with the recipient? Is personal and creates a positive response? Won’t get tossed out with the junk mail? Costs less than a buck? Takes less than 5 minutes to do? Requires no expensive investment? Is low-tech, but high-touch? Makes great use of downtime?…

Have You Done Something Nice For Your Clients/Customers Today?

Do you sit by the phone or in your business and wait for a new customer to walk in for your next sale? Well if you are like most businesses the gold mine is your existing customers, not the new ones. The time you spend working with your customers and clients is time well spent….

Event Marketing and Sponsorship for Realtors

One of my marketing clients is a small, open air shopping mall with a well defined trading area of about 5,000 homes. Twice a year I put on a client appreciation event on their behalf which is billed as “free, family fun”. This year we had so many things for the kids to do they…