Getting Your Email Read – Start With a Better Subject Line

Email is my life. Okay that is an exaggeration, but as one of the leading email stationery providers (inboxFX Email Stationery) I spend a lot of time studying the art of email. How important is email in business today? An April survey conducted by Ipsos for Habeas found that two-thirds of adult respondents said they…

Email Marketing Increasing in 2008

Datran Media recently released the results of its Second Annual Survey of over 2000 Online Marketing Professionals and the results prove email marketing is increasing in its importance in the marketing mix. 82 percent of the marketers surveyed indicated that they plan to increase their use of email marketing in 2008, and 55 percent of…

Branded Email Stationery

No matter what business or industry you are in you most likely have a brand or image that you try to convey. Even the simplest brand costs money to develop and it is integral to your customers and prospects recognizing your value proposition among all of your competition. (Picture suppled by Mike Wade. Real markings,…

Top 6 Reasons to Use Email Stationery

As the co-founder of inboxFX Communications, a leading email stationery provider I am totally biased towards our product, but nonetheless I think it is important to keep sending the message that sending boring, plain text emails means you are missing out on a great marketing opportunity. The two images on the left are examples of…

Survey Shows Email is Top Digital Marketing Tool

More popular than search, display or online video. In an article published in eMarketer, major marketers worldwide use email in their campaigns, according to The McKinsey Quarterly. In a survey of 311 marketing executives, McKinsey found that 83% used email, ahead of display ads, paid search and online video. McKinsey also asked about the future…

Primer on Marketing Email versus SPAM Email?

What is “spam”? SPAM is defined as “unsolicited commercial email”.  So how do you differentiate your marketing email from Spam? Simply by obtaining the consent of the recipient prior to delivery, you differentiate yourself from Spam and are considered to be  a marketing email.  While the lack of consent is a key difference, Spam email frequently does…

Marketing With Your Email Signature

To use email effectively I recommend email stationery such as our service at inboxFX, (see link above too) but in addition, an email signature is almost as important. An email signature is the few lines of contact information that many people put at the bottom of every email. Sometimes these are sent automatically with each…

Top 5 Reasons To Use Email Stationery

It makes your email stand out among the dozens your client is reading. It conveys a more professional and updated image. Drives traffic to your web site. Captures the readers attention in the 5 – 8 seconds they spend reading your email. Readers will spend more time reading your email. BONUS REASON if you are…

Email Newsletter Usability

The Nielsen Norman Group has published a study on Email Newsletter Usability that sheds some light on the effectiveness of this marketing strategy. Their findings were interesting and highlighted the importance of both design and an effective subscription management service. The study also confirmed that newsletters have a social impact as they are often forwarded…

Direct Mail and Email Marketing are Tops

The choice of marketing tools is always difficult and marketers are always trying new ways to reach their markets, but Direct Mail continues to be at the top of the list.  Of all the new medias that have been developed over the past 5 years, email marketing has risen above all others. Direct mail and…

What Is The Best Day Of The Week To Email?

I have experimented with emailing at different times of day and days of the week and my gut feel has been that a lot of people read their email in the evening so I tend to send emails off later in the day. I also find my inbox quiet later in the afternoon so I…

Keeping in Touch By Email With Your Sphere of Influence – Part 1

Email is a great tool for keeping touch with your sphere of influence especially if you are using branded email stationery from inboxFX Communications (but you already knew I would recommend sending attractive emails instead of boring, plain text.) But email does not replace phone calls, hand-written notes, letters, informative post cards and personal contact….