12 Questions To Ask Yourself Before 2014

Everyone talks about reviewing the past year and planning for the New Year, but most of us don’t. The process seems daunting and depending on the year we have just had it can be depressing reviewing the past or even worse we think there is no room for improvement. Use these 12 questions to open…

Business Slow? The 90 Day Rule for Marketing

It might have been Patti Brotherton, a real estate consultant where I first heard about the 90 day rule and it sure makes sense for any business. Here it is: Whatever you do today will impact your business in 90 days. Prospect two hours a day then 90 days from now new business will start….

Interesting New Marketing Ideas

I subscribe to Springwise which is an incredible source of entrepreneurial ideas. Here are a few recent ones that you might find interesting and even stimulate your own marketing juices. How about LED ice cubes that send an alert when the drinker has had too much alcohol? Dhairya Dand’s Cheers ice cubes monitor how much…

Great Seasonal Promotional Idea – Branded Tissue Box Sleeves

The dreaded cold and flu season is upon us. But sneezes and sniffles can work to your advantage with customized tissue boxes.  The tissue sleeve can be re-used over and over and keeps your brand under your customer’s noses! We design the sleeve for you and deliver them flat to your office. You buy the…

Ten Questions To Ask Yourself Before The End of the Year

Everyone talks about planning for the New Year, but most of us don’t. The process seems daunting and depending on the year we have just had it can be depressing reviewing the past. I am adapting an old blog post about 10 Questions To Ask Yourself Each Day from Jason Cohen, founder of Smart Bear…

Promotional Idea That Keeps on Giving

Are you looking for a promotional gift idea that is inexpensive, branded, that demonstrates to your client or prospect you care and will be seen at least 50 times? A pocket spray hand sanitizer is the perfect giveaway! I was recently given a pocket hand sanitizer in the shape of a pen and it registered…

Interesting Business Opportunity – Customer Convenience

Every once in a while I come across* a simple new service or idea that could easily be replicated in cities throughout the US and Canada. It is called Manicube ; a 15 minute manicure at your office. Manicube comes to YOU to provide manicures desk-side or in a conference room. Their manicures are quick…

Did You Remember to Sell Today?

I recently attended a 2 day seminar with Richard Robbins presenting. While it was targeted for Realtors I learned a bunch of stuff that has come in handy. The basic premise was moving from a Transactional Mindset (earning a living) to a Business Mindset (building a business). One key point that I took away that…

How Long Does it Take Marketing To Work?

The headline for this blog post came from a recent meeting I had with a client to develop a new marketing plan for his business. What worked a few years ago to generate new business wasn’t working and he needs a new direction and new strategies. During the meeting the client asked me “How long…

Make Your Direct Mail Stand Out – “Quirky” Holiday Marketing

Sending a card to your client on days like Valentine, Easter, Halloween, Thanksgiving or Christmas is like trying to beat the traffic by leaving the office at 5:00pm or waiting until the end of the football game to leave. You are going to be stuck in the crowd. Why not use one of the hundreds…