Meeting Clients – Impress The Heck Out of Them!

If you visit, drop in or have meetings with clients or customers and take them donuts, box lunches or other food or specialty items then this is the perfect way to make a great impression. I can design a custom, branded, foodsafe, durable “donut” box that you can fill with anything you want and when…

My Name is Mike. How do you like me so far? Or…

I wrote an article a couple of years ago titled Elevator Speech Tips which guides you through the process of whittling down what you do into a simple 10 second statement. Here is a simple worksheet that you can use to create your elevator speech: You know how some (your target market)__________________ find themselves (experience…

Need a New Slogan or Tagline – I do that!

Today I am announcing the official launch of “Blaney! Get Me a Slogan.” (Remember the TV show Bewitched?) I have written 4 blog posts about slogans and taglines and they are among the most popular blog posts I have ever written. This one, Writing a Slogan or Tag Line has been viewed by 104,034 readers…

Cool New Tool To Check Things Out Before You Buy

I stumbled across a service that I could have used in the past and always thought was a great idea. Its called We Go Look when you can’t! I haven’t used the service, but I thought you might be interested. I also think their website is excellent. We Go Look has a network of more…

What’s Up With This Google+?

I was invited to Google+ (a.k.a. G+, Google Plus or Plus) the other day and thought Christmas had come early. I am what they call an “early-adopter” or pioneer as I try everything as soon as it is announced. I instantly activated my account and started inviting associates to Google+ only to find out that…

Color Moods – The Impact of Color

Here is a list of some of the common colors and what type of psychological emotion they invoke in people from the website Createawebsite.com: RED is associated with love, passion, danger, warning, excitement, food, impulse, action, adventure. BLUE is associated with trustworthiness, success, seriousness, calmness, power, professionalism. GREEN is associated with money, nature, animals, health,…

Refrigerator Marketing

No I am not referring to Sears appliances; I am referring to your marketing. Before the invention of the stainless steel fridge the fridge was the storage spot for everything important. Actually I think the majority of households still use their fridge as a notice board, bulletin board, kitchen organizer and photo album so the…

Golf Tournaments – Sponsoring Holes and Signage

A couple of years ago I wrote about sponsoring golf holes as a marketing strategy and it is always in the top 25 most read posts each year. You can read the entire post by clicking here. In that post I made 4 recommendations: Set up a couple of croquet wickets as a putting course…

10 Marketing Tools You Can’t Survive Without

From Wikipeida – Marketing is used to identify the customer, to satisfy the customer and to keep the customer. With the advent of the internet, email and social media we are faced with more marketing tools now than ever before. While we all have different audiences there are tried and true marketing tools which every…

Tips For Writing Your Professional Bio

Have you ever been asked to speak at a meeting or contribute an article to a blog or magazine?  If you have you probably already have your Bio written, but for the rest of you it is time to write yours so it is ready when the opportunity presents itself. (Originally posted in November 2008)…