Take The Mystery Out of Marketing Your Business

I am a fan of Allison Nazarian who is a well known copywriter and marketing professional. Her web site Get It In Writing Blog is an excellent source of information and her blog which is also entitled Get It In Writing provides great tips and observations on copywriting, marketing and growing your business with the…

How To Make Your Business Card Unforgettable

One of my favorite blogs is Hello My Name is Scott. Scott Ginsberg is known as THE NAMETAG GUY. Scott is the only person in the world who wears a nametag 24-7 to make people friendlier. (In case you’re wondering, he has a nametag tattooed on his chest for certain occasions.) While transforming his simple…

Top 10 Sales and Marketing Presentation Tips

SmartDraw, makers of SmartDraw.com, a program that automates the process of creating business graphics, released its list of “Top Ten Sales and Marketing Presentation Tips.” 1. Less is More When designing your presentation materials, remember that as a visual medium, less is more. Avoid cluttering the slide or handout with lots of text and bullet…

So You’re Thinking About Branding…

There are more blogs and websites about branding than you can shake a stick at, but do any of them help you actually develop your brand or do they gloss over the details? It seems everyone has an opinion, but when it comes down to actually helping you create your brand the details are lacking….

Eight Tips for Becoming a More Courteous Cell Phone User

Sometimes an idea comes for a post from real life experience and I sit down and crank out a list of do’s and don’ts related to the subject. This time my pet peeve is cell phones and while researching the topic of cell phone etiquette I checked out the website of one of my email…

How to Make Your Business Card Stand Out

If you are re-thinking your business card or just starting out in a new business I offer a service called 3-2-1 Business Card. 1. You receive three concepts 2. Combine the ideas and narrow them down to one 3. We make the final changes and presto; you have a business card. Generally the design fee…

Even More on Headshots

I get a lot if traffic to my blog from people interested in more information about how to pose for a headshot. I am always looking for good examples and recently came across a local photographer that I think has it figured out. His name is Peter Holst and his website is http://www.holstphotographic.com. He states…

Creating the Perfect Tagline

I wrote a post a while back about writing taglines that has been very popular so I decided to call on my copywriting resource, Allison Nazarian, founder of Get It In Writing for a few more hints about this important marketing tool. While I regularily develop taglines for my clients, Allison makes a living from…

Personal Branding Magazine

I don’t usually endorse publications, but Dan Schwabel of the Personal Branding Blog has started publishing an online magazine that I think deserves a look. Personal Branding Magazine is about you, your brand and your professional career development. With a collection of some of the most talented thought leaders on the internet, this magazine exposes…

The Anatomy of a Logo

This following is a brief introduction to logo design. Please do not try this at home! To create an effective logo mix the following ingredients in a bowl: 2 parts artistic ability 1 part witchcraft 3 parts psychology of people 1 part blind luck What is a logo? Your logo is a graphic representation of…

Writing a Slogan or Tag Line

I believe your slogan either has to be a great one or you are better with none at all. This holds true for both company slogans and personal slogans. Mine is a play on a well-known slogan, but I have personalized it. Now it embodies everything I stand for as a marketer and it guides…

More on Headshots

One of the best articles I have read on the subject of advertising photography and headshots is from Tomlin Nicks Wells & Townsend Advertising Inc. And while we are on the subject of leading Realtor and Broker advertising agencies I would rank them at the top.Before we get into the subject of portrait photography I…