Writing a Mission Statement

It does not matter what business you are in, without a Mission Statement your business will lack focus, lack direction and lack purpose. If you cannot write a simple, clear and definitive Mission Statement about your business how do you think your customers and employees will be able to determine what the purpose of your…

Marketing Makeover

Do you ever wonder how your marketing marketing evolved to where it is now? Do you ever wonder what sort of image you are conveying? Have you ever given much thought to how your customers or clients perceive your business or service to be? If you answered NO to all of these questions skip to…

The Perfect Head Shot

After determining how they get the caramel in a Caramilk bar I am going to try and answer the age old question of “Why do Realtors have pictures on their business cards?” As a marketing guy I actually know why, but I turned to the internet for some man on the street views: From Yahoo…

It’s Time To Get Credit For Bringing Donuts

How many times have you taken donuts into an office only to have the receptionist take them to the coffee room and the only person who knows you brought them is the receptionist? Have you ever taken donuts to a meeting, had half of them left over only to have the box taken away to…

Newsletters as a Marketing Tool

I have published a few newsletters for clients and while the layout is a snap, making them effective is no easy task. I think that is why so many Realtors turn to services that have monthly templates and a spot for them to add their branding. As a method of staying in touch with clients…

Event Marketing and Sponsorship for Realtors

One of my marketing clients is a small, open air shopping mall with a well defined trading area of about 5,000 homes. Twice a year I put on a client appreciation event on their behalf which is billed as “free, family fun”. This year we had so many things for the kids to do they…

Refrigerator Marketing for Realtors

I believe strongly it’s not what you send a client, but how long they keep it that is most important. If it goes on the fridge then you win. One idea for open houses is to put out coloring sheets for the kids and crayons. While most people don’t bring kids to open houses with…

Pick a Color, Any Color

One of the most difficult phases of creating a new brand or designing marketing material is getting all of the parties to agree on the same color. (colour in Canada and the UK) While most of our clients can provide a general idea of the colors they would like and we always recommend what colors…

Testimonials

I was asked the other day how important testimonials are and started thinking about where I would use them in marketing. Then I remembered one I received a while ago and thought I would share it with you. Actually you too can create a testimonial like this at hetemeel.com.

Personal Branding

How can you establish your own personal brand? Embrace the following seven steps. 1. Identify What You Value Your personal brand is ultimately a reflection of everything you value. For example, if you value honesty, then your brand will likely reflect the way you’re always honest with your clients and prospects. Or if you value…

Logo Logic

In a recent post on Marketing Profs about logos, Jared McCarthy provides some excellent advice. Design in black and white. It’s easier to evaluate the quality of a logo when rendered in black and white. Color can mask a design’s weakness. Therefore, ask your designer for initial presentations in black and white. Shape and style…

Email Stationery – A Must for Marketing

Why do professionals, companies and organizations spend so much money on their logos, colors and branding and then send text emails? Would they send a letter on plain paper? Of course not. So given the option of sending a plain text email with no personality whatsoever or sending an email that makes a positive impact…