Ask Mike: Do Promotional Items Really Work

A subscriber to this blog recently emailed me with this question: I came across your site while trying to figure out the best value in marketing dollars.  I own a mortgage company and my loan officers keep asking me to buy promotional items with our logo; i.e. Frisbees, magnets, rulers, pens etc.  I do not…

Advertising Specialty Items Work!

According to a new Advertising Specialties Impressions Study conducted by the Advertising Specialty Institute (ASI), among businesspeople over age 21, advertising specialty items beat out all forms of TV, radio and print advertising as the most cost-effective advertising medium available. The average cost-per-impression of an advertising specialty item is $0.004, making it less expensive per…

Mobile Business Card Holders

The owner of Mobile Business Card Holder LLC, Jon Davis recently wrote a reply to my post entitled How to Make Your Business Card Stand Out about his concept of the same name; a Mobile Business Card Holder. What a great idea, especially for business people who have decals on their vehicle. The Mobile Business…

Halloween Marketing – Pumpkin Hangers

Have you ever thought of giving away pumpkins to your clients? I am not sure how widespread the practice of pumpkin carving is at Halloween, but in our neck of the woods a carved pumpkin means you should knock on the door. One of my clients hand delivered pumpkins to her client’s and used a…

Customer Gift Giving Tips

To gift or not to gift that is the question. My opinion is that when it comes to giving gifts in a business environment it is the thought that counts more than the gift. Why? Unlike giving gifts to family to celebrate an event, a gift can be misconstrued by the recipient and there always…

Prospecting Giveaway Idea # 1

In honor of earth day my first prospecting giveaway idea will not only have a big impact on your clients and prospects, but on the earth too. What is it? A re-usable grocery bag. A re-usable grocery bag can really make an impact. They are estimated to: replace 2 paper bags or up to 4…

Energize Your Database Marketing

I am a fan and believer in the power of database marketing. Why spend money attracting total strangers when you have a database of raving fans who already trust you and do business with you? I create monthly programs for a number of clients. We send their database a compelling letter on a different topic…

Discover and Unleash the Branding Power of Food

Okay this headline might be a bit over the top, but think about it for a minute… When you are sitting in a meeting and someone brings in donuts, snacks, a pizza or even bagels to munch on what is the first thing that comes to your mind? “Boy could I ever use a bite…

Low Tech Business Card Holder

A subscriber to this blog mentioned a cool, new, low-tech idea for displaying your business cards that I think is worth a mention. The company is called CardCues and they have come up with a great new idea that makes you think “Why didn’t I think of this?”. Quite simply CardCues make your business cards…

Promotional Pen – With a Billboard!

I am always on the lookout for promotional items and think this latest find is a winner. It is a pen with a 2.5″ x 7″ banner rolled up inside of it that can be easily pulled out and viewed by the user. It is not only a novelty that will get people showing and…

Want To Generate Some Goodwill? Try a Coloring Contest

Depending on what industry you are in you may be wanting to make a more personal connection in your community. This is especially important for Realtors, Mortgage Brokers, Insurance Brokers, Investment Advisors and retailers. A great way to build some buzz in the neighborhood is to sponsor a coloring contest for kids. Here are a…

Top 10 Reasons to Use Food In Your Marketing

As a distributor for Thanks a Dozen, the leader in Branding, Relationships and Results, I have had first hand experience with the impact that donuts, cookies and candy can have on your business when they are delivered in a custom-branded box. Everybody knows that when you give a gift of food dopamine and serotonin levels…