Free Coffee Cups – Handheld Branding

Have you seen this service called Free Paper Cups?FreePaperCups.com is a marketing solutions company specializing in handheld branding in the office…ensuring office workers see, touch, and hold your advertising message throughout the day in the workplace. They bring advertisers and companies together by placing ads on coffee cups and distributing them free to companies for…

Marketing With Twitter

I started using Twitter http://www.twitter.com/GoodIdeas a few months ago as a social marketing experiment and have grown to value it as both a marketing tool and an educational tool. While I can only track a few instances of direct business as a result of being on Twitter there have been dozens of times where I…

Local Service Seekers Increasingly Favor Search

If you do a Google search for your business is your website in the top 10? If not you better take steps My Business Listing to get it there as you could be missing out on a big chunk of local business. 30% of local business queries are conducted online now, versus offline compared to…

St. Patrick’s Day Marketing Idea

St.Patrick’s Day is an excellent opportunity to not only spread the luck of the Irish, but also impress your service and company upon the minds of important decision makers. Deliver donuts, cookies, candy or any other delicious item in a customized Donut, Cookie or Candy box and have your clients and prospects be impressed. For…

Wow! Email Increases Likelihood to Buy by 50%

As the founder of inboxFX Communications, a leading provider of custom email stationery, I am always looking for studies that reinforce the effectiveness of email. A recent study from Epsilon and conducted by ROI research reports that more than half (57%) of American consumers have more positive opinions about companies that send them emails, and…

Personalization Improves Effectiveness – “Reciprocity Effect”

No matter what form of marketing you employ the most important goal is to stand out from the crowd. Personalization of a marketing piece by adding a post-it note or a handwritten note can greatly improve the response. It also produces a “reciprocity” effect according to the Neuromarketing blog, where the recipient recognizes your effort…

Social Media Sites Battling For Marketing Credibility

Marketing Daily reported on an online survey conducted in late October by GfK Roper Public Relations and Media for marketing services firm Epsilon. 180 chief marketers responded representing brands with revenues ranging from $250 million to more than $10 billion. Chief marketing officers are intrigued by social networking sites Facebook and MySpace as potential marketing…

Marketing to Moms – Key Statistics

Do you sell your product or service to moms?  I am sure there are very few of you that don’t so the results of this survey will help you be more effective in your marketing efforts. The Marketing to Moms Coalition just released their Moms Annual Media Survey 2008.  The group surveyed 1,033 Moms all…

It’s Official – I’m a Twit (erer)

After years of being referred to as a Twit it is now official.  I am a Twitterer or perhaps it is more accurate to say I Twitter.  Being north of 50 years old means I can never tell my friends as they will think I’ve gone over to the dark side and might even start…

15 Ideas for the Back of a Business Card

The back of your business card is valuable marketing real estate and can be utilized in many ways depending on your business or service you offer. The first thing to understand is that printing on the back of the card does not double the price, but even if it did, you only get one chance…