Home Buyers Twice as Likely to Use Online vs Print to Find an Open House

This is a blog post about home buyers, real estate, marketing, websites and search engine optimization so it has a little bit for everybody. A survey commissioned by Trulia and conducted by Harris Interactive shows that U.S. home buyers are twice as likely to use online sources than print sources to find open house information….

Realtor Marketing in 2009 – What’s Going to Change?

In a recent national survey conducted by The Real Estate Book, a leading publisher of online and in print real estate information in North America, top real estate professionals agents disclosed they are dedicating 75% of their marketing spending to specialty print, personal websites and Internet marketing. Why the change from newspaper? In the past…

A 72 Hour Open House!

Kye Grace is a successful Realtor in Vancouver, BC and I think his latest marketing idea is brilliant; a 72 hour open house. What is The 72 Hour Open House? The 72 Hour Open House is like other Vancouver Real Estate Open Houses, except that it doesn’t stop for 72 hours after it starts. Visitors…

Business Planning for Realtors (and Everybody Else)

The previous post was a broad look at Planning for Business (as opposed to a Business Plan) and this post is a more specific follow-up for actually creating a detailed Business Plan.  A lot of my readers are Realtors so this plan is specific to them, but any business can substitute the word “orders” for…

Real Estate Marketing Survey Results

We hear a lot of doom and gloom about the Real Estate business and I wonder how Realtors in the U.S. are tweaking their marketing strategies to respond to the changes. I have advised my clients that they need to reconnect with their sphere of influence and start working with buyers. We put a lot…

Realtor Marketing – Do Just Sold Flyers Work?

A lot of my clients are Realtors and this blog started out with an emphasis on Real Estate Marketing, but evolved into a general marketing blog over the first few months. For non-Realtor readers I am going to sprinkle a few more Realtor-specific posts into the mix every month, but I am confident the content…

Real Estate Newsletters: 5 Essential Tips to Make Clients Adore You

While this post is directed at Realtors the tips apply to all types of businesses and services. Simon Payn of ReadyToGo Newsletters provides some excellent advice for increasing the effectiveness of your newsletters.  Coincidentally they have a great service that gets an editable newsletter in your hands every month for only $ 29.97 per month….

Recent Business Card Designs

I get a lot of readers interested in business card design so I thought I would showcase a few of my recent designs for Realtors. While I don’t consider myself a graphic designer I have a unique design style for business cards that many of my clients find effective. In addition I only print on…

20 Ways to Blow it with Your Sphere of Influence (SOI)

I am like a broken record when I give marketing advice to Realtors and people who run small businesses. At the top of my list of free advice is to nurture your sphere of influence (SOI). Why? Because most people want to do business with someone they know and trust and most people feel good…

Survey of Realtor Home Marketing Methods

VHT, Inc., a leading provider of visual marketing services, has released the results of its exclusive survey of agents’ and brokers’ marketing activities. While there are not many surprises it is interesting to note the marked difference between new and more established Realtors in their marketing expenditures, average value of homes sold and the number…

World’s Worst Sales Letter (and the best one too)

I have written a number of posts on letter writing such as When Was the Last Time You Wrote a Letter? and Writing An Effective Marketing Letter and take great pride in my ability to write a letter. But when I read Geoffrey James’ post about the World’s Worst Sales Letter I knew I had…

Top 50 Marketing Tips For Realtors

I recently made a presentation on the Top 50 Marketing Tips for Realtors to a local Real Estate Meetup sponsored by Ubertor. The presentation was videotaped although it was edited to about 12 tips. If you are interested in receiving a pdf of the presentation please send an email to marketingguy@shaw.ca. If you are shy…