Direct Mail Idea 4 – Phone Number Directory

One of the secrets of direct mail is to connect with the recipient on a personal level. This can be achieved in a number of ways, but here is a simple direct mail idea that will make a lot of impact. Why? It is unselfish and shows you are thinking about the recipient. Said another…

Halloween Marketing Idea # 2

In addition to providing treats to your clients in a Thanks a Dozen Treat Box have you ever thought of giving away pumpkins to your clients? I am not sure how widespread the practice of pumpkin carving is at Halloween, but in our neck of the woods a carved pumpkin means you should knock on…

Creating the Perfect Tagline

I wrote a post a while back about writing taglines that has been very popular so I decided to call on my copywriting resource, Allison Nazarian, founder of Get It In Writing for a few more hints about this important marketing tool. While I regularily develop taglines for my clients, Allison makes a living from…

Open House Tip # 3 – Staging the Home

Marketing a home takes place externally and internally. External marketing includes the MLS listing, website listing, newspaper advertising, classified ads and Just Listed postcards to name a few. Marketing a home internally is equally important as you have spent all this time and money getting them to come to the home and now you want…

Direct Mail Idea 3 – Sports Schedule

What kind of marketing tool am I? I last 8 months. I am looked at at least 80 times in the 8 months. Men love me. I am always lying around where people are. No it is not a Pamela Anderson 8 month calendar. It is a hockey team TV schedule. (Click on the thumbnails…

Truth in Advertising – Hide it or Celebrate it?

When a Realtor is faced with a marketing a home that has an obvious negative is it better to hide the blemish or celebrate it? My opinion in most cases is to celebrate the fact and make the most of it. Example 1 I wrote a Just Listed flyer for a home listed at $…

Open House Tip #4 – Invite the Neighbors

I read a lot about how bad it is that open houses are being visited mostly by neighbors…people who own homes that may want to sell them…people who do not meet a lot of Realtors, but might have read negative things…people who have friends that might want to move into the neighborhood…people with kids of…

Writing a Slogan or Tag Line

I believe your slogan either has to be a great one or you are better with none at all. This holds true for both company slogans and personal slogans. Mine is a play on a well-known slogan, but I have personalized it. Now it embodies everything I stand for as a marketer and it guides…

More on Headshots

One of the best articles I have read on the subject of advertising photography and headshots is from Tomlin Nicks Wells & Townsend Advertising Inc. And while we are on the subject of leading Realtor and Broker advertising agencies I would rank them at the top.Before we get into the subject of portrait photography I…

Marketing With Postcards

If you are a Realtor trying to market to a “farm area” marketing with postcards is both an art and a science. With the volume of direct mail people receive how are you going to stand out? Regardless of your business the basic principles are the same. First, you need to be in it for…

Advertising Headlines for Home Ads

Writing copy for home ads can be one of the most difficult aspects of marketing a home and finding the right headline is critical to capture the attention of the target market you are trying to reach. Here are a few to get you going on the right track: LANDSCAPING Right out of Better Homes…

Open House Tip # 2 – Sell the House to Buyers

Home Features Signs If you are a Realtor reading this it might seem obvious that you should sell the house to the potential buyers, but are you doing it effectively? Other than the owner you know more about the house than anyone else and you may have put some of the information into a Feature…