Good Blogs and Stuff for Summertime Reading

I am a bit of a marketing nut and read as much as I can about all aspects of marketing. Most of my ideas germinate from my research and I glean as much as I can from a wide range of experts. Other than reading this blog for marketing ideas here are some of my…

Ever Wonder What Words People Type Into Google?

There is a nifty keyword tracking tool from Wordtracker Labs called Keyword Tracker that you can use to determine how people might be trying to locate your product or service. The free service looks like a “lite” version of the more extensive Keyword Tool which costs $ 59.00 per month, but the free version gives…

Friday’s Marketing Free For All

All week I bookmark articles and websites that I want to write about and then all of a sudden it is Friday and I have shared none of them. This week I thought I would summarize what marketing gems I have uncovered and let you decide if they are of any interest: An Outlook add-in…

“Crop Square” or a QR Code?

Have you seen these strange looking squares on menus, store windows or real estate signs and wondered what they are? Your inquiring reporter, Mike Blaney has tracked down the answer. It’s a QR Code! Believe it or not if you use an iPhone, Blackberry or other PDA/Smart Phone device to scan the QR code to…

Do Cute E-Cards Really Work?

A recent article in Marketing Vox about holiday e-cards looked at whether e-cards sent be email helped make messages stand out.  There is no doubt that our mailboxes are going to fill up this holiday season but is using a digital greeting cards going to entice customers into their stores? Coincidentally I received and Elf…

Are All Webmail Users The Same?

The big 4 webmail services are Yahoo! Mail, Gmail, AOL and Hotmail and while their users should generally behave in the same manner there are subtle differences that a marketer should be aware of. The most obvious one is that Hotmail is used by more home users and I would think a younger audience versus…

Top 12 Upgrades for Ubertor Websites

This post is specific to users of Ubertor websites, but if you are thinking of a website or upgrading your existing one please visit my demo site at http://www.mikeblaney.com. Ubertor websites are the most cost-effective way for small businesses and Realtors to have a professional and effective internet presence….without breaking the bank. Realtors pay as…

Are You Thinking About A Website – or Updating Yours?

For those of you who subscribe to this blog I admit that this is a bit of an ad disguised as a blog post so you are forewarned. But if you or anyone you know wants to learn more about websites then it will be of interest to you. I can’t always blog about marketing…

Why People Surf the Internet

A recent study offering people  295 reasons why they go on the internet established that 100% of those interviewed surfed the internet to pass time…and I thought it was to read this blog. Ruder Finn, one of the world’s largest public relations agencies has recently published their Intent Index. You can see an interactive index…

New Eye Tracking Study: List Layouts

The Catalyst Group provides a wide range of services that make your website or application as simple and useful as possible so that it performs measurably better. They recently published the results of a new eye Tracking study of “friends” list layouts on Facebook and Linkedin. I thought the results were interesting as we often…

Text Messaging – What Happened to Talking?

According to anew survey by Vlingo titled the Second Annual Vlingo Consumer Mobile Messaging Habits Report, (Click here for a pdf) nearly 60% of mobile phone users are now texting compared to 54% in 2008. By the way Vlingo is a company that has products that let you control your mobile phone with the power of voice. With Vlingo, you can simply speak to your phone to send a text or email message….